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Case studies

Using the eyes of the consumer to build successful, globalized brand management strategies

Today, most Brand Management teams are being asked to become productive with smaller budgets and fewer human and material resources; to move faster, know more and make fewer mistakes; and, be more profitable in the bargain. Couple this with the...

Catalogue: Seminar 1994: Building Successful Brands
Authors: Charles Ilsley, Roger J. Posten
June 15, 1994
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Citation

Ilsley and Posten (1994a, June 15). Using the eyes of the consumer to build successful, globalized brand management strategies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-the-eyes-of-the-consumer-to-build-successful-globalized-brand-management-strategies